The Psychology Behind Success
Dan Schawbel is the leading personal branding expert for immature professionals. Read full profile
People you know or accept never met withal are googl'ing you. Permit's face up it, you're even google'ing yourself! At the stop of 2007, the Pew Internet Research Squad plant that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but it's actually a good practice to see what results come for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to learn more nigh you lot. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (yes fifty-fifty a blog comment) is stored at that place forever. Earlier I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Effort doing information technology right now and see what you get.
At that place is no hiding from Google!
Google keeps track of but nearly everything you do on the internet. It patrols and captures your online behavior, such equally when you mail on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content y'all create and distribute over the internet, other people are talking most you, which means that Google has a consummate motion-picture show (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children'south children volition be able to observe out everything nearly you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand can't hide from Google. There is 1 major exception to this though.
Common names
If your name is mutual, such as Mike Smith, then it will exist very difficult to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the height ten results, that may be achievable, if you lot either become very famous or work extremely difficult at building content each and every 24-hour interval for your entire life. At the age of sixty you might detect out that Google changed their algorithm and yous'll lose all that hard work. The point beingness is that you lot'll have to differentiate your name in order to rank high. I typically recommend you employ your middle proper noun or a nickname in this case. The worst example scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate considering they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. We're talking Google PageRank'south of viii and higher! Your weblog posts almost these celebrities will never end up on the top twenty results for their name unless you lot are Perez Hilton. If your name is the aforementioned every bit a celebrities, you are in big trouble. Endeavor searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (xl one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, simply fifty-fifty with C-level celebrities, you don't stand up a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing upwardly, you might have been made fun of people of your unique name because it was "different." Although you were ostracized and fabricated fun of, correct now yous become to laugh at everyone else! With a distinct name, yous are able to hands manipulate the results for your name on search engines. When you become to your loftier school reunion and see your friends, you'll get the terminal laugh because you tin be visible and control perceptions, while they simply cannot. When you Google your name, whether you lot have results that reflect your make, you'll see how hard it will be to rank high for it or not. Depending on the competition, information technology may take you lot a few days or a few months. Over time, if you work very hard, y'all'll own the top ten results for your name.
In my next post, I'll talk about what you can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/the-psychology-behind-success.html
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